AGENDA FOR THE MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. Special Improvement District Board of Trustees Meeting Thursday, November 20, 2025 – 6:30 РМ Present - T. Hoffman, J. Benjamin Lieberberg, B. Stoller (telephone), R. Wasserman, S. Winer, A. Zaltsman Absent - A. Clark, A. Schultz Also Present - S. Grillo, T. Slattery *The meeting began at 6:46PM - not 6:30PM - due to not having a quorum. The meeting commenced once a quorum was present. * The meeting was adjourned at 6:51PM due to lack of quorum (B. Stoller left the meeting) Motion to Adjourn - B. Stoller, Second - S. Winer - Approved Unanimously *Meeting was recorded and broadcasted after adjournment SUNSHINE COMPLIANCE STATEMENT – Jackie Lieberberg SALUTE TO THE FLAG & SID MISSION STATEMENT – Jackie Lieberberg ROLL CALL - Steven Grillo APPROVAL OF MINUTES - Jackie Lieberberg 1. October 23, 2025 Public Session (Attachment 1) Motion - S. Winer, Second - R. Wasserman - Approved Unanimously GUEST PRESENTATIONS 1. TwoCents Business Feedback Platform - Drew Weaver & Claudia Crespo, TwoCents Presented on their platform which allows individuals to provide feedback to businesses on a private platform as opposed to online comments. They are currently working with businesses in the Montclair, Maplewood and South Orange BIDs. The board was receptive and interested in the program and asked S. Grillo to speak with the BID directors in the above noted towns to get more information before proceeding with a formal partnership or endorsement. 2. 2025 Art Alley Installation Comments - Chris Kurzyna, Goldberg's Deli Presented on his involvement with the various 2025 installations in the Millburn Art Alley and his support for ongoing public art support by Explore. BOARD CHAIR REPORT - Jackie Lieberberg 1. No Report Scheduled Reviewed various businesses that are opening in the BID� TREASURER'S REPORT – Stephen Winer 1. Expenses through October 31, 2025 (Attachment 2) As of October 31, there was $73,799 in the bank and as of November 13, there was $64,871. There was an error in the original report related to the street cleaning program. The report stated a $20,000 payment balance remaining, it is actually $0. The error would have shown us over the bank balance for the remainder of the year, but the corrected amount makes us come in with a surplus for the year 2. Sponsor Income Report 3. Currently have collected $49,141 in monetary and $3,000 in kind, $15,000 in cash more than expected in the budget. $12,750 for the Winter Villages (13 sponsors) Bank Solicitation Status S. Grillo released a letter to all banks in the BID as well as ConnectOne Bank in Union. Three banks responded and S. Grillo met with them during November. Two submitted responses (Citizens and ConnectOne). S. Winer provided S. Grillo with additional questions which will be provided to the Executive Committee once received. TOWNSHIP COMMITTEE REPORT - Committeeman Ben Stoller (Made by S. Grillo) 1. SID Budget Introduction to Township Committee Was introduced on November 12 and S. Grillo and the Executive Committee presented to the Township Committee and received a 5-0 unanimous vote in favor. December 16 is the public comment and final vote 2. SID Review Committee Update Has been discussed in Executive Session and is scheduled for December 2 Township Committee meeting for New Business. Expect that the discussion willfocus on creating a tiered assessment system and replacing the Advisory Committee with the four Main Street Committees BUSINESS ADMINISTRATOR'S REPORT – Timothy Hoffman 1. No Report Scheduled S. Grillo announced that T. Hoffman is leaving Millburn and will be taking a new position in Hackensack. A replacement will be appointed to represent the Business Administrator ATTORNEY'S REPORT - Tom Slattery, Esq. 1. Bear Properties Case Status Judge Spencer uploaded an order which was the dismissal of the Bear Properties Il case as it pertains to Explore and the related individual parties. EXECUTIVE DIRECTOR REPORT - Steve Grillo 1. Promotion & Design a. Shop Local Digital Campaigns Our marketing and events effort for this holiday season is called "S'more Shopping." It comprises five digital marketing campaigns and three events and promotions including the Winter Villages. Foreign Language - We have developed� b. C. a standard message about the importance of shopping local in Millburn-Short Hills. We had Vicky Powell record it in English and Jesus Nunez in Spanish. We then used Al technology to create ethnic avatars and record the same message in Chinese, Hindi, Korean, Portuguese and Ukrainian. S'More Shopping - December 6 & 13, ЗРМ - 7PM at Town Hall Plaza Discussed the online and in person shopping promotions for gift cards as well as the Winter Villages event Potential Ideas for 2026 Website Improvements In general, our website is not used by the public except for event schedules - especially for summer music. We would like to scale back the website and reduce the number of tabs and make things easier to find. Further, we want to replace our static business directory with an Al driven push notification oriented directory. I have met with a firm called CityReel who has done this for the BIDs in Springfield and Plainfield and our Promotions Committee should take this on early in 2025. Board suggested waiting until rebrand is completed as well as developing a texting mechanism 2. Economic Vitality a. New Businesses/Closed Businesses Last month we had a transition from Mariachi Mexican Restaurant on Essex Street to a new restaurant and new owner (although still Mexican cuisine). The restaurant will be called Guacamole. Also working with Urban Scoop Ice Cream, Peel'd Juice Bar, Dilli Dilli Indian at the former Common Lot and Craft and Mill Barbershop in Downtown on various aspects of their construction and permitting processes. Saturday, November 22 at 12PM will be the CKatz Fitness Gym ribbon cutting at their location at 535 Millburn Avenue. b. Upper Millburn Ave Promotional Brochure Pilot (Attachment 3) C. Was not discussed Essex County Art Grant 2026 Received notice that Explore was awarded $5,119 from Essex County and the New Jersey State Council on the Arts through their 2026 Local Arts Program. Will use those funds to develop a five year public art master plan which will include an evaluation of different themes, locations, mediums and more. Will need to hire a consultant to perform the work. This is a matching grant so we will need to provide $5,100 which was already included in the 2026 budget. This is our fourth consecutive year of receiving county funds for public art. 3. Organization a. 2026 Meeting Schedule (Attachment 4) Motion - R. Wasserman, Second - S. Winer - Approved Unanimously Voted on at the start of the meeting due to quorum need� GENERAL PUBLIC COMMENTS Moved to the start of the meeting due to quorum needs. No one was present on Zoom. V. Powell - Business Owner - Happy with Small Business social media promos. Asked for Lot 4 to be cleaned more frequently by Dept. of Public Works RESPONSE TO PUBLIC COMMENT & OPEN DISCUSSION EXECUTIVE SESSION 1. Discussion on Legal Billing/Contractual Items a. Resolution 25-006 (Attachment 5) Did not occur due to quorum issues ADJOURNMENT - Next Meeting - December, December 18, 2025 at 6:30РM�