AGENDA FOR THE MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. Special Improvement District Board of Trustees Meeting February 26, 2026 6:30 PM SUNSHINE COMPLIANCE STATEMENT - Jackie Licberberg Notice of the time, date, location, and agenda of this meeting, to the extent known, was provided at least forty-eight (48) hours prior to the commencement of this meeting pursuant to the provisions of the Open Public Meetings Act. Notice of all meetings in 2026 was provided to required publications on December 10, 2025. SALUTE TO THE FLAG & SID MISSION STATEMENT Jackie Lieberberg The purpose of Millburn's Special Improvement District s to promote, grow and support local businesses, property owners, residents, and visitors and to encourage the economic, cultural, and social vitality of the Township through increased marketing and visibility, improved and renewed infrastructure and local business development and engagement. The Millburn SIO is one of approximately 100 in the State of New Jersey and is one of 29 designated Main Street New Jersey communities. ROLL CALL - Steve Grillo «Swearing in of Christine Best to a 1 Year Term as Mayor's Designee Swearing in of Omar Buckingham to a 1 Year Term as Business Administrator's Designee APPROVAL OF MINUTES - Jackie Licberberg © December 18, 2025 Public Session as Corrected (Attachment 1) «January 26, 2026 Public Session (Attachment 2) BOARD CHAIR REPORT - Jackie Lieberberg «Appointment of Board Treasurer Resolution to Move September 24, 2026 Meeting to September 17, 2026 (Attachment 3) TREASURER'S REPORT - Steve Grillo «Approval of the 2026 Assessment Roll © Expenses through January 31, 2026 (Attachment 4) «Sponsorship Report (Attachment 5) * Acceptance of 2025 Draft Audit (Attachment 6) «Proposal for Audit Services for Fiscal Years 2026, 2027 and 2028 (Attachment 7) TOWNSHIP COMMITTEE REPORT ~ Committeeman Ben Stoller No Report Scheduled BUSINESS ADMINISTRATOR'S REPORT ~ Omar Buckingham © NoReport Scheduled ATTORNEY'S REPORT = Tom Slattery, Esa. «Bear Properties Case Status MARKETING & EVENTS DIRECTOR REPORT - Corinne Mahoney Promotion © 2026 Event Schedule (Attachment 8) © Film Ready Ny Status © Bird Bingo with Cora Hortshorn Arboretum © Paper Mill Playhouse Cooperative Marketing Program (Attachment 9) © Approval of the Main Street Pops World Cup Contract (Attachment 10) o Design © Holiday Decor Ad-Hoc Committee Status © Public Art Master Plan RFP - Refer to Design Committee EXECUTIVE DIRECTOR REPORT - Steve Grillo «Economic Vitality © New Businesses/Closed Businesses © Free 1 Hour Parking Pilot at Parking Deck © Minority, Woman and Immigrant Owned Business Report © Zoning Improvements Presentation to Township Committee Recap «Organization © Main Street Ni/America Site Visit Recap Current Scorecard & MSA Recommendations = Discussion on Transformation Strategy Plan © Main Street Committee Assignments and Appointments (Attachment 11) ‘GENERAL PUBLIC COMMENTS The public is invited to provide comments at this point in the meeting. Clearly state your name for the record and limit comments to 3 minutes. Prepared statements may be sent to [email protected]. This is a business meeting and professional decorum must be maintained. If a speaker engages in disorderly conduct that disrupts the meeting or is meant to intimidate attendees, they will be asked to cease their comments. All questions must be directed to the Chair. At the conclusion of public comments, members of the board may. respond or ask staff or the attorney to do so. Staff and the attorney will not answer questions without a request from board members RESPONSE TO PUBLIC COMMENT & OPEN DISCUSSION ADJOURNMENT — Next Meeting - March 26, 2026 at 6:30PM @® MINUTES FOR THE MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. Special Improvement District Board of Trustees Meeting Thursday, December 18, 2025 6:30 PM PUBLIC SESSION. Present - J. Lieberberg, B. Stoller, R. Wasserman, 5. Winer, A. Zaltsman, K. Sternesky Absent - A. Clark, A. Schultz Also Present -5. Grilo, T. Slattery SUNSHINE COMPLIANCE STATEMENT ~ Jackie Lieberberg SALUTE TO THE FLAG & SID MISSION STATEMENT Jackie Licberberg ROLL CALL - Steve Grillo APPROVAL OF MINUTES - Jackie Lieberberg 1. November 20, 2025 Public Session (Attachment 1) Motion by . Winer, Second by R. Wasserman - Approved Unanimously BOARD CHAIR REPORT - Jackie Lieberberg 1. Recognition of Service for Stephen Winer 2. Recognition of Service for Alexa Clark J. Lieberberg announced that S. Winer and A. Clark were leaving the board at the end of the year. She read a proclamation from the board and presented small gifts in recognition of their work. TREASURER'S REPORT — Stephen Winer 1. Expenses through November 30, 2025 (Attachment 2) 2. Sponsor Income Report (Attachment 3) $53,896 was in the bank at the end of November. Anticipated that Explore will have $30,000 in the bank at the end of the year which means there is no need to use the reserve in 2025. $49,891 was committed in sponsorship and the vast mojority has been collected. Explore anticipates only $250 not being collected by the end of the year. 9 of the 13 sponsors for Winter Villages were non-Downtown businesses TOWNSHIP COMMITTEE REPORT ~ Committeeman Ben Stoller 1. SID Budget Status 2. SID Review Committee Status Reported that the SID budget was approved by a unanimous vote of the Township Committee on December 13. No additional information was available at the time of the meeting concerning the SID Review Committee. Mr. Grillo noted that he presented to the Township Committee in August but no additional information was available for discussion and is currently working with the Township BA and Clerk on timing of assessment roll which could be impacted by ordinances changes ; | BUSINESS ADMINISTRATOR'S REPORT ~ Kristina Sternesky for Alex McDonald 1. NoReport Scheduled ATTORNEY'S REPORT ~ Tom Slattery, Esq 1. Bear Properties Case Status Order was entered for the Explore portion of the Bear Properties Ii case. EXECUTIVE DIRECTOR REPORT - Steve Grillo S'More Shopping Activites © Showcase Your Business with Steve - Filmed at Backyard Living, Artist's Loft Hair Salon, Sun Haven Tans, JAG Physical Therapy and Ship Short Hills © Shop Local In Foreign Languages - Published a combination of real person and Al avatar videos discussing the importance of shopping local. We have posted in English, Spanish, Ukrainian, French, Hindi, Korean and Portuguese. We have one in Chinese currently being recorded. We have had 9,329 views for an average of 1,332 views per pos. © “It's Cold - Shop from Home” - We are offering two gift cards worth twice the amount spent (up to $500) through an online contest. We pulled the first winner last week and will do another after New Years, © Santas Mailbox - We have installed a mailbox at the corner of Essex Street and Main Street (clocktower). Every time someone shops in a local store, they can take a branded envelope from a store or other pick up locations and be entered to win a $50 gift card. We have collected 77 already and pulled the first three winners. Each envelope has the person's name, email and phone number so we can build our distribution list. We will also track total spending at the end of the contest and present at the January meeting. 2026 Holiday Lighting and Winter Plantings © This year, we and the township received a number of complaints about the amount and quality of the holiday lighting and decor around town. While the town did hire a vendor that we vetted last year and installed lighting on the Downtown street poles, the clocktower area and the Taylor Park gazebo - more can be done. © The installer and DPW have run into a number of electrical issues which need to be addressed and next year, Mr. McDonald has assured us that an ad-hoc committee will be established to plan for holiday decor. Explore will lead that effort with input from residents and business owners. The same goes for winter plantings which can be very difficult to maintain in cold weather but we will work on a plan for that as well. © 8. Stoller offered to assist with JCP&L issues related to light poles once the Holiday Decor Committee makes recommendations | New Businesses/Closed Businesses © We are currently at the lowest commercial vacancy rate since we began tracking in mid-2020 at just 3.27%. © Three businesses have opened since our last meeting - Scheier Dental Group in the Wyoming Business Center, Tanboga Rugs on Farley Place and LG Speech Therapy ina second floor office downtown. o Asa note, last month Mariachi closed and was replaced by Guacamole which is now fully ‘open. Also, Short Hills Club Pilates was recently approved to occupy the vacant space directly next to their space on Morris Turnpike to enlarge their footprint. © We have a number of properties coming online in January and February including I-Scream House Ice Cream, Peel'd Juice Bar and Craft and Mill Barber House. Dell Dill Millburn at the former Common Lot is going through the approval process as is STRONG Pilates owned by the owner of SweatHouse and a new Compass Real Estate office above Millburn Indoor Golf Finally, | have been working with the new owner operator of 565 Millburn Avenue - the former bridal store - which is going to be opening as a kitchen and bath showroom in summer 2026. TwoCents I spoke with representatives from the Montclair Center BID and South Orange Downtown as well as Greg - the owner of Jack's in Short Hills and Montclair. Jack's Montclair finds the program very useful and the two BID both said that they think it is an excellent tool - albeit somewhat too new to give a quantitative report. They said the team is very engaged with the businesses and very responsive to requests for assistance. Overall the concept has been very well received by shoppers who do not want to make comments in ‘public forums. Board instructed S. Grillo to re-engage with Two Cents and determine next steps ‘GENERAL PUBLIC COMMENTS Christine Best - Resident Asked a variety of questions including about the formation process of the organization, ROI of Explore, holiday lighting/decor and social media. Claimed that she was blocked for the Explore Instagram account. S. Grillo showed her that it appeared as if her count was bot on the Explore account. She was immediately unblocked. Perri Urso - Business Owner Asked about distribution of Mr. Feld's “heads up” email. Asked a variety of questions including about the formation process of the organization. Asked about quorum issues at the November meeting. “Mrs. Urso is the plaintiff in the Bear Properties | and ll cases against the Township, Explore and multiple individually named defendants | Jean Pasternak - Resident Asked a variety of questions including about the formation process of the organization, ROI of Explore. Claimed that . Grillo's behavior is unprofessional. Vicky Powell - Business Owner Complimented the Santa's Mailbox program and read a statement in support of Explore into the record (attached) EXECUTIVE SESSION 1. Discussion on Legal Billing/Contractual Items & 2026 Contracts a. Resolution 25-006 (Attachment 4) Motion to Enter Executive Session Motion by R. Wasserman, Second by Ben Stoller - Approved Unanimously Motion to Re-open Public Session Motion by R. Wasserman, Second by Ben Stoller - Approved Unanimously Upon return to Public Session, J. Lieberberg announced that in Executive Session, the board discussed the contracts for Creatives by Corinne, Michelle Lemieux and Cooper LLC for 2026. “The contract for Michelle Lemieux is $25,000, Creatives for Corinne is $62,500 with an additional $1,000 administrative fee for the Essex County Public Art Grant program and Cooper LLCs $16,000. Creatives by Corinne - Motion by R. Wasserman, Second by J. Lieberberg - Approved Unanimously Michelle Lemieux - Motion by R. Wasserman, Second by J. Lieberberg - Approved Unanimously Cooper LLC - Motion by R. Wasserman, Second by J. Lieberberg - Approved Unanimously ADJOURNMENT ~ Next Meeting - January 22, 2026 at 6:30PM Motion to Adjourn Motion by S. Winer, Second by J. Lieberberg - Approved Unanimously @ AGENDA FOR THE MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. Special Improvement District Board of Trustees Meeting January 22, 2026 - 6:30 PM SUNSHINE COMPLIANCE STATEMENT — Jackie Licberberg SALUTE TO THE FLAG & SID MISSION STATEMENT ~ Jackie Lieberberg ROLL CALL - Steve Grillo Present J. Lieberberg, R. Wasserman, B. Stoller, K. Sternesky, A. Schultz (Via Zoom) Absent - A. Zaltsman Also Present -5. Grillo, T_ Slattery. BOARD CHAIR REPORT - Jackie Lieberberg 1. Welcome and Remarks for 2026 2. Meeting Schedule for 2026 (Attachment 1) Discussion to move the September board meeting from the 24th to the 17th. No issues and a resolution will be provided at the February meeting for formal change REORGANIZATION OF BOARD - 5. Grillo 1. Administration of the Oaths of Office 2. Election of Officers - Nominations & Roll Call Vote Motion to Elect J. Lieberberg as Chair - Motion by R. Wasserman, Second by A. Schultz - Approved Unanimously Motion to Elect R. Wasserman as Secretary - Motion by J. Lieberberg, Second by A. Schultz - Approved Unanimously Appointment of Treasurer was held until February board meeting and appointment of other members by Township Committee 3. Conflict of Interest Forms 4. Board Member Responsibilities Document 5. Main Street Committee Assignments and Appointments (Attachment 2) Motion to Adopt the List as Presented with Additional Appointments to be Done as Needed - Motion by R. Wasserman, Second by J. Lieberberg - Approved Unanimously APPROVAL OF MINUTES - Jackie Lieberberg 1. December 18, 2025 Public Session (Attachment 3) Motion - B. Stoller, Second - R. Wasserman - Approved Unanimously 2. December 18, 2025 Executive Session (Attachment 4) Motion - 8. Stoller, Second - R. Wasserman - Approved Unanimously “There was an error on the Public Session minutes and a new vote will occur at the. February meeting ‘GUEST PRESENTATION - Vanita Gangwal 1. Skip the Stuff Restaurant Awareness Campaign - Millburn Environmental Commission | Presentation was canceled by the MEC because the law was passed on the final day of the Murphy administration. Formal outreach and education will be provided by the MEC in partnership with EMSH. Law goes into effect on August 1. TREASURER'S REPORT Steve Grillo 1. Expenses through December 31, 2025 (Attachment 5) Slightly over $29,000 in the bank at the end of the year. Some overruns on minor categories but sponsorship revenue canceled those overruns out 2.2025 Final Sponsor Income Report (Attachment 6) a. 2025 Sponsor Thank You Dinner - February 9 Closed 2025 with $49,300 from 36 unique sponsors. 99.5% collection rate. Average was 5945, lead donors were listed. 345% of all from Downtown, 35% from outer district and. 31% from non-SID or outside of Millburn TOWNSHIP COMMITTEE REPORT ~ Committeeman Ben Stoller 1. SID Review Committee Status 2. Holiday Decor Ad-Hoc Committee Thanked the sponsors and recognized how important sponsor funding is. No update on SID Review Committee. Requested that TC create the ad-hoc committee for holiday decor. BUSINESS ADMINISTRATOR'S REPORT = Kristina Sternesky for Alex McDonald 1. No Report Scheduled ATTORNEY'S REPORT = Tom Slattery, Esq. 1. Bear Properties Case Status No report - no updates EXECUTIVE DIRECTOR REPORT — Steve Grillo 1. Promotion & Design a. Recap of “Santa's Mailbox” Contest Nearly 200 individual receipts for 36 different stores. Total receipts $45,900. Very successful campaign. Will do a similar campaign for the World Cup b. Upcoming Events Schedule i. Bird Bingo with Cora Hortshorn Arboretum Working with Arboretum on scavenger hunt event with local businesses as promo in February. Currently working to solicit businesses to participate ii. Super Shopping for Super Bow Digital Campaign Launching a short social media campaign and email campaign to shop local for food for the game iii. Lunar New Year Participation - Sunday, February 8 Will attend their event and will distribute the EMISH event schedule for the year in both English and Mandarin i 2. Economic Vitality a. New Businesses/Closed Businesses i. Scheier Dental Ribbon Cutting - Wednesday, February 25 at 4PM ii. NL.com Feature Ice Cream House and Craft & Mill Barberhouse are open. Helped with construction office issues, social media marketing and enrolled Craft & Mill in NIEDA equipment reimbursement program. 9 other businesses are currently under construction. New sponsorship level has been created to enroll non-SID businesses to get 1 year of SID member benefits. Also worked with Ni.com on a multi-artice feature on new businesses in town. b. Film Ready NJ Status C. Mahoney is working to enroll the township in the program which helps recruit movie and television filming. The next major step will be an amendment to the current filming ordinance to match state requirements. Currently 43 designated communities. c. Business Awareness Calendar/Concierge Document Released an electronic document for businesses with all major holidays, special food days and local events. Will also work with local anchors on a concierge document to help promote stores and restaurants for visitors. Additional discussion on FIFA World Cup activities and coordinating local businesses (restaurants et) to host team events 3. Organization a. Main Street NJ/America Site Visit - Wednesday, February 11 b. NJ Center for Women's Entrepreneurship Site Visit - Friday, February 13 at 11AM c. 2025 Annual Report Presentation (Attachment 7) ‘GENERAL PUBLIC COMMENTS J. Feld - Resident & Attorney for Bear Properties - Announced that he had a mediation on January 21 "without a mediator” in the Bear Properties case. Stated that there was an error with the December minutes which is being corrected at the February meeting. Stated that the Township volunteer form says that SID members are subject to financial disclosure forms. This was corrected subsequent to the meeting. V. Powell - Business Owner - Provided written statement which is included in these minutes. RESPONSE TO PUBLIC COMMENT & OPEN DISCUSSION Motion to Adjourn - Motion made by B. Stoller, Second by R. Wasserman, Unanimously Approved ADJOURNMENT - Next Meeting - February 26, 2026 at 6:30PM i Explore is fighting for the business community during a time of growth and change. We are trying to build energy, excitement, and reasons for people to come here and stay here. Yet the organization doing this work cannot move forward without full support. Ben, we are looking to you for support. You have been on this board for three years, and you understand how complicated it is to run an organization of this size with so many moving parts. We ask that you stress to the Township Committee how indecision hurts operations and, ukimately, hurts businesses. “This conversation is not new. Last year, Nadege and I sat here and discussed the SID contribution. | think it's important to put this into perspective. ‘The tax rate in Millburn is approximately 25%. The SID assessment this year is 009%. That is nine ten-thousandths of one percent. ‘Think about what we get for our money. Homeowners contribute roughly $8.33 per household toward the executive director's portion of the SID budget. In return, residents benefit from events designed specifically for them. Over 30 summer music programs. Community-focused events. Programming that brings residents into town and keeps them here. That feels like a no-brainer. 50 I ask this honestly. Do we want a vibrant business district or not? Because without Explore, we risk becoming a ghost town. We lose the one organized voice advocating for businesses. And once that voice is gone, it will be very hard to rebuild. Vm asking for clarity. Fm asking for action. And most of al, 'm asking for support. Support the organization that supports the community. Support the businesses that keep this town alive. Thank you. Vicky Powell Shala 358C Millburn Ave Millburn, NJ 07041 973-467-7855 shalas.com | ; Vicky Powell Comments January 22, 2026 'm speaking tonight as a business owner and as someone who deeply cares about this town. 'm disappointed. We currently have three vacant seats on the Explore Millburn- Short Hills board, and they have not been filled. That matters. An organization cannot function properly without a full board. Decisions stall. Progress stalls. Momentum stalls. So my first question is simple. What is the process to appoint these members? And more importantly, when will it happen? Because right now, Explore feels stuck. Not because of the organization itself, but because itis being treated like a political tool instead of what it is meant to be: a support system for the business community. That is exhausting. Businesses may not be the biggest taxpayers in town, but we are taxpayers. We are here every single day. We open our doors. We employ people. We invest in this community. Yet we constantly feel pulled into a push-and-pull with the Township Committee instead of supported. And frankly it often feels like no one is advocating for us except Explore. Another issue | truly don't understand is the negative framing of events, raffles, and programming. These are not problems. o These are tools. «Events bring people into town. «Events create foot traffic. «Events support restaurants, shops, and services, 50 why are they being questioned as if they are doing something wrong? © Why aren't we embracing these efforts instead of criticizing them? Business is changing. Business is growing. The World Cup is coming, and with it comes the opportunity to create themed events, Girls’ Nights Out, and other programming designed to bring people into town. These are the moments we should be leaning into. Instead, the organization meant to support these efforts i being held back. @ RESOLUTION 26-001 RESOLUTION AUTHORIZING EXECUTIVE SESSION FOR THE MILLBURN-SHORT HILLS BUSINESS ORGANIZATION, INC. WHEREAS, the Millburn-Short Hill Business Organization has discussed the change of a board meeting date from the originally assigned date of September 24, 2026 to a new date of September 17, 2026. RESOLVED, that the Millburn Short Hills Business Organization, Inc. Board of Trustees shall officially change the date and post it in the required mediums. hereby certify that the above resolution was duly adopted by the Millburn Short Hills Business Organization, Inc. Board of Trustees at a meeting of the Board of Trustees on February 26, 2026. 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[8] Ricca EE 3 ® MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (A NON-PROFIT ORGANIZATION) FINANCIAL STATEMENTS - MODIFIED CASH BASIS DECEMBER 31,2025 AND 2024 J ; MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (A NON-PROFIT ORGANIZATION) TABLE OF CONTENTS Page Independent Auditor's Report 1 Statements of Assets, Liabilities and Net Assets - Modified Cash Basis 4 Statements of Revenues, Expenses and Changes in Net Assets - Modified Cash Basis 5 Statements of Functional Expenses - Modified Cash Basis 6 Notes to Financial Statements 7 ; Sreven D. WeLkorz, CPA. FMA, PSA 401 Whsucue Avene. Marr 5. WhELKGTS, CP, RMA, PSA PowrroN ises, New gemaey 07 442 Dawa Borroe, GPA, FMA, FSA Prone: 973/635-7000 Pad. Cove, CPA, RMA, FSA a 0731805-083 Ko Fenouson, GPA, RMA, CFO. PSA Ew orrice@weracon Ronenr C. MeN, GPA, GFE. FSA own cou Kew Reeves, CPA, PSA INDEPENDENT AUDITOR'S REPORT ‘The Board of Trustees. Millburn Short Hills Business Organization, Inc. Millburn, NJ 07041 Report on the Financial Statements Opinion ‘We have audited the accompanying financial statements of Millburn Short Hills Business Organization, Inc. (a non-profit organization), which comprise the statement of assets, liabilities and net assets — modified cash basis as of December 31, 2025 and 2024, and the related statements of Support revenues and expenses ~ modified cash basis for the year then ended, and the related notes to the financial statements In our opinion, the financial statements referred to above present fairly, in all materia respects, the asses, liabilities and et asets ~ modified cash basis of Millburn Short Hills Business Organization, Inc. as of December 31, 2025 and 2024, and the changes in its net assets — modified cash basis for the year then ended in accordance with accounting principles generally accepted in the United States of America. Basis for Opinion We conducted our audit in accordance with auditing standards generally accepted in the United States of America. Our responsibilities under those standards are further described in the Auditor's Responsibilities for the Audit of the Financial Statements section of our report. We are required to be independent of Millburn Short Hills Business Organization, Inc. and to meet our other ethical responsibilities in accordance with the relevant ethical requirements relating to our audit. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our audit opinion. ; ‘The Board of Trustees Millburn Short Hills Business Organization, Inc. Page2. Emphasis of Matter ~ Basis of Accounting ‘We draw attention to Note 2 of the financial statements, which describes the basis of accounting. The financial statements are prepared on the modified cash basis of accounting, which is a basis of accounting other than accounting principles generally accepted in the United States of America. Our opinion is not modified with respect to this matte. Responsibilities of Managemen for the Financial Statements Management is responsible for the preparation and fai presentation of these financial statements in accordance with accounting principles generally accepted in the United States of America, and for the design, implementation, and maintenance of internal control relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error. In preparing the financial statements, management s required to evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about Millburn Short Hills Business Organization, Inc.'s ability to continue as a going concern within one year afer the date that the financial statements are available to be issued. Auditor's Responsibilities for the Audit of the Financial Statements Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and 10 issue an auditors report that includes our opinions. Reasonable assurance is a high level of assurance but is not absolute assurance and therefore is not a guarantee that an audit conducted in accordance with generally accepted auditing standards will always detect a material misstatement when it exists. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control. Misstatements, including omissions, are considered material if there is a substantial likelihood that, individually or in the aggregate, they would influence the judgement made by a reasonable user based on the financial statements. In performing an audit in accordance with generally accepting auditing standards, we: «Exercise professional judgement and maintain professional skepticism throughout the audi «Identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and design and perform audit procedures responsive to those risks. Such procedures include examining, on a test basis, evidence regarding the amounts and disclosures in the financial statements. ; The Board of Trustees Millburn Short Hills Business Organization, Inc. Page 3, «Obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of Millburn Short Hills Business Organization, Inc.'s internal control. Accordingly, 10 such opinion is expressed. «Evaluate the appropriateness of accounting policies used and the reasonableness of significant accounting cstimates made by management, as wel as evaluate the overall presentation of the financial statements, «Conclude whether, in our judgement, there are conditions or events, considered in the agaregate, that raise substantial doubt about Millburn Short Hills Business Organization, Inc.'s ability 0 continue as a going concern for a reasonable period of ime. We are required to communicate with those charged with governance regarding, among other matters, the planned scope and timing of the audit, significant audit findings, and certain internal controlrelated matters that we identified during the audit. WIELKOTZ & COMPANY, LLC Certified Public Accountants Pompton Lakes, New Jersey. February 9, 2026 F ExhbicA MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. STATEMENT OF ASSETS, LIABILITIES AND NET ASSETS - MODIFIED CASH BASIS DECEMBER 31,2025 AND 2024 2025 204 ASSETS Current Assets ‘Cash and Cash Equivalents 104,865 29,041 Total Assets 104,865 2.011 NET ASSETS Net Assets: Without Donor Resirictions: Undesignated 104865 29.041 “Total Net Assets 104.865 20.081 See accompanying nots to fnncial stems. Exbin MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. STATEMENT OF REVENUES. EXPENSES AND CHANGES IN NET ASSETS - MODIFIED CASH BASIS FOR THE YEARS ENDED DECEMBER 31, 2025 and 2024 ms ame NET ASSETS WITHOUT DONOR RESTRICTIONS Support and Revenues: “Township Appropriation 243,797 204,001 Township Appropriation - Additional 56,183 55,158 ‘Township Reimbursement. 6130 - Private Contributions 47,891 52,79 Grant 80,565 6,806 Miscellaneous 3.88 “Total Revenues 437,754 318,755 Expenses: Program Services: Business Organization 132,634 128,238 Supporting Services: General and Administrative 229.296 197,628 ‘Total Expenses 361,930 325,866 (Changes in Net Assets 75,824 111) Net Assets, January | 29,041 36,152 Net Assets, December 31 104,865 29,041 Ses sampuing nots fo nancial samen. | og £2 £ zsgRegeseszey 8 & © ft z HE i gi af | Zz EE £5, °F | g | EEE if i £88 4 4 CEEELE RE £ £82 Hi i H LT 1 Ba E] | 236 HE £ EEF i ged . : 588 2L i * J1I0E- TDS g on ll il § 3fF § z Efi: 2 2233351 ig, Hi HH SHIEH EERIE ITH 1 2s i 7 gefesed al E v.885.... | 4 2 Be: = = 2 EE § 28. 3 CEE] 2 ’ HH I Su Ei H] FEE EE E F<] H qr REESE El 223 HAE d & i £2f Jd 5 252 FER : L-3et Ela H 434 EK : EEE | ; PEL i gz 83 ict 3% gz IES 3 B 3 Ee 2 3 fF 5% 3 5381.58 $7 835g 3 IIR EEE HI FI JEESSESEIE & HEME] HUHNE é 33Rigilsi: ; MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (ANON-PROFIT ORGANIZATION) NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31,2025 AND 2024 NOTE 1- ORGANIZATION Millburn Short Hills Business Organization, Inc. (the "Organization") is a nonprofit corporation organized under the laws ofthe State of New Jersey. The Organization was established to support and promote the businesses throughout th five areas of Millburn Township's Special Improvement District that was established in 2020. The Organization is funded primarily through a special district assessment from the businesses in the Special Improvement District. NOTE2- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of Accounting “The accompanying financial statements of the Organization have been prepared onthe. modified cash basis of accounting, which is a comprehensive basis of accounting other than U.S. generally accepted accounting principles. Accordingly, revenue is recorded when received rather than when earned and expenses are recorded when paid rather than when the obligation is incurred. ‘The Organization prepares its financial statements in accordance with Financial Accounting Standards Board (FASB) Accounting Standards Codification (“ASC”), 605-205-15, Accounting for Contributions Received and Made, and FASB ASC 958-10-65, Presentation of Financial Statements of Not-for-Profit Entities. FASB ASC 9538-10-65, Presentation of Financial Statements of Not-for-Profit Entities establishes standards for external financial reporting by not-for-profit organizations and requires that resources be classified for accounting and reporting purposes into two net asset categories: net assets with donor restrictions and net assets without donor restrictions. Contributions that are restricted by the donor are reported as increases in net assets ‘without donor restriction if the restrictions expire in the fiscal year in which the contributions are recognized. Al other donor restricted contributions are reported as increases in net assets with donor restrictions. When a restriction expires, net assets with donor restrictions are reclassified to net assets without donor restrictions. In addition, the standard requires the presentation of qualitative information on how the Organization manages ts liquid available resources and liquidity risks. Quantitative information that communicates the availability of a nonprofits financial asses at the statement of assets, liabilities, and net sets ~ modified cash basis's date to meet cash needs for general expenditures within one year is required to be presented on the face of the financial statement and/or in the nofes to the financial statements. FASB ASC ; MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (ANON-PROFIT ORGANIZATION) NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31, 2025 AND 2024 NOTE2- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, (continued) ‘Basis of Accounting, (continued) 605-205-15, Accounting for Contributions Received and Made requires that unconditional promises (0 give be recorded as receivables and revenue and requires the organization to distinguish between contributions received for each net asset category in accordance with donor-imposed restrictions. Accordingly, net assets of the Organization and changes therein are classified and reported as follows: Net Assets without Donor Restrictions Net asses without donor restrictions include al funds not restricted by a donor or grantor and assets whose use is not restricted through contractual or regulatory control ofa third-party payer or under debt agreements. Netassets with donor restrictions are net assets that represent those amounts whichare donor restricted for specific purposes. When a donor restriction expires, hati, when a stipulated time restriction ends or a purpose restriction s accomplished, net assets with donor restrictions are reclassified to net asets without donor restrictions and reported inthe statement of revenue, expenses, and changes in net assets ~ modified cash basis asnet assets released from donor restrictions. Other donor restrictions are perpetual in nature, whereby the donor has stipulated the funds be maintained in perpetuity. At December 31, 2025, there were 10 net assets held with donor restrictions. Functional Expenses “The costs of program and supporting services activities have been summarized on a functional basis inthe statement of revenue and support, expenses, and changes inet assets ~ modified cash basis. The statement of functional expenses - modified cash basis presents the natural classification detail of expenses by function. Accordingly, certain costs have been allocated among program and supporting services benefited. “The financial statements report certain categories of expense thatare attributed to more than one program or supporting function. Therefore, expenses require allocation on a reasonable basis that is consistently applied. ; MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (A NON-PROFIT ORGANIZATION) NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31, 2025 AND 2024 NOTE2- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, (continued) Functional Expenses, (continued) Expenses are charged to program services based on direct expenditures incurred. Support costs are allocated to program services based on total program costs. Program expenses are those related to first id assistance. General and administrative services relate to administrative expenses associated with that program. Cash and Cash Equivalents ‘Cash Equivalents are defined as short-term highly liquid instruments with remaining. ‘maturities of three months of less when purchased. AtDecember 31, 2025 and 2024, cash and cash equivalents ofthe Millburn Short Hills Business Organization, Inc. consisted of the following: 2025 2024 Checking Account SI04865 £29041 Custodial Credit Risk Custodial credit isk s the risk that in the event of a bank failure, the Organization's deposit may not be returned. To minimize this risk, the Organization has deposited cash into bank accounts insured by Federal Deposit Insurance Corporation (FDIC) in the amount of $250,000. As of December 31, 2025 and 2024, $-0- and $-0- of the: Organization's bank balances of $104,865 was exposed to custodial credit risk. 3 MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (A NON-PROFIT ORGANIZATION) NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31,2025 AND 2024 NOTE2- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, (continued) ‘Support and Revenue Recognition ‘The Organization recognizes contributions when cash, securities or other assets; an unconditional promise to give; or a notification of a beneficial interest is received. ‘The Organization reports gifs of cash and other assets as restricted support if they. are received with donor stipulations that limit the use of donated assets. When a donor restriction expires, net assets with donor restrictions are reclassified to net assets without donor restrictions and reported in the statement of revenue and support, expenses, and changes in net assets ~ modified cash basis as net assets released from restrictions. However, if the donor restriction is satisfied during the accounting period in which the gift was. received, the gifts are reported as contributions without donor restrictions in the statement of revenue and support, expenses, and changes in net assets ~ modified cash basis, Contributions of services and facilities, if any, arc recorded at thei estimated fair values on the date of the gift Fai Value of Financial Statements In accordance with FASB ASC, Fair Value Measurements and Disclosures, air value is defined as a market-based measurement, not an entity-specific measurement. The objective ofa fr value measurement is to estimate the price at which an orderly transaction to sell the asset or to transfer the liability would take place between market participants at the measurement date under current market conditions (thats, an exit price at the measurement date from the perspective of a market participant that holds the asset or owes the liability). A fair value measurement assumes thatthe. transaction to sell the asset or transfer the liability either occurs in the principal market (or in ts absence, the most advantageous market) forthe asset or liability. The following is a description of valuation methodologies used for assets and liabilities measured at far value. There have been no changes in the methodologies used at December 31, 2025. ; MILLBURN SHORT HILLS BUSINESS ORGANIZATION, INC. (A NON-PROFIT ORGANIZATION) NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31, 2025 AND 2024 NOTE2- SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES, (continued) ‘Fair Value of Financial Statements, (continued) Cash and cash equivalents: The carrying amount approximates fair value because of the short-term maturity of these instruments. Income Taxes ‘The Corporation is a tax-exempt organization as defined by Section S01(c)(3) of the. Internal Revenue Code and is exempt from federal income taxes on related income. pursuant to Section 501 a) ofthe Code. The Organization is also exempt under Tile 15 of the State of New Jersey, Corporations and Associations Not-For-Profit Act. Accordingly, no provision for federal and state income taxes has been presented in the accompanying financial statements. ‘The Organization's accounting policies require compliance with FASB Interpretation No. 48, "Accounting for Uncertainty in Income Taxes". During the year, the Organization regularly monitors transactions for potential exposure ofan identified no transactions that would qualify as unrelated business income under GASB. Interpretation No. 48. Use of Estimates “The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect certain report, amount and disclosures. Accordingly, actual results could differ from those estimates. No accounting estimates have been made in the year under audit. NOTE3- LIQUIDITY AND AVAILABILITY OF FUNDS “The adoption of FASB Update No. 2016-14 requires the presentation of qualitative information on how the Organization manages its liquid available resources and liquidity risks. Quantitative information that communicates the availability of a nonprofits financial assets at the statement of asses, liabilities and net assets date to ‘meet cash needs for general expenditures within one yearis required to be presented onthe face of the financial statement and/or in the notes to the financial statements. Financial assets available for general expenditure, that is, without donor or other restrictions limiting their use, within one year of the statement of assets, liabilities and net assets date, were cash and cash equivalents of $104,865 and $29,041 as of December 31,2025 and 2024. | ; | | MILLBURN SHORT HILLS | BUSINESS ORGANIZATION, INC. | (A NON-PROFIT ORGANIZATION) | NOTES TO FINANCIAL STATEMENTS FOR THE YEARS ENDING DECEMBER 31, 2025 AND 2024 NOTE4- RELATED PARTY TRANSACTIONS Certain Trustees of the Organization are alo trustees or employees of the Township of Milloum which is a govemmental agency. As described in Note 1, the Organization was organize to support and promote the businesses throughout the. five areas of Millburn Township's Special Improvement District. NOTES- SUBSEQUENT EVENTS “The Organization has evaluated subsequent events through-February 9, 2026, the date which the financial statements were available to be issued and no other tems were noted for disclosure. [WRCOl ] CERTIFIED PUBLIC ACCOUNTANTS Steven. Wilt, CPA RMA, PSA 401 Worague Avenue Matthew. Wicots, CFA RMA, PSA Pompton Lakes, Newey 72 | David Boge, CPA MA, PSA Phone (79635750 Pail) Cov, CPA. TOA, PSA Fue (07) 257500 Kat Ferguson, CPA, RMA, CMFO, PSA El ffcoowcpacom Robert C MoNinch, CPA, CFE, PSA. ween | Ken Reeves CPA FSA January 29, 2026 Millburn-Short Hills Business Organization, Inc. Millburn Town Hall i 375 Millbum Avenue Millburn, NJ 07041 ‘We are pleased to confirm our understanding of the services we are to provide for the Millbum-Short J Hills Business Organization, Inc. (“Explore Millburn-Short Hills”) for the years ending December 31,2026, 2027 and 2028. Audit Scope and Objectives We will audit the financial statements of the Explore Millburn-Short Hills, which comprise the tatements(s) of the financial position as of December 31, 2026, 2027 and 2028 the related statements of activities and cash flows for the year then ended, and the disclosures (collectively, the “financial statements”). “The objectives of our audit are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due to fraud or error, and issue an auditor=s report that includes our opinion about whether your financial statements are fairly presented, in all ‘material respects, in conformity with accounting principles generally accepted in the United States of America. Reasonable assurance is a high level of assurance but is not absolute assurance and } therefore is not a guarantee that an audit conducted in accordance with GAAS will always detect a material misstatement when it exists. Misstatements, including omissions, can arise from fraud or error and are considered material if there is a substantial likelihood that, individually or in the aggregate, they would influence the judgement of a reasonable user made based on the financial statements. Audit Responsibilities for the Audit of the Financial Statements ‘We will conduct our audit in accordance with GAAS and will include tests of your accounting records and other procedures we consider necessary to enable us to express such an opinion. As part of an audit in accordance with GAAS, we exercise professional judgement and maintain professional skepticism throughout the audit. | January 29, 2026 Page? ‘We will evaluate the appropriateness of accounting policies used and the reasonableness of significant accounting estimates made by management. We will also evaluate the overall presentation of the financial statements, including the disclosures, and determine whether the financial statements represent the underlying transactions and events in a manner that achieves fai presentation. We will plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether from (1) errors, (2) fraudulent financial reporting, (3) ‘misappropriation of assets, or (4) violations of laws or governmental regulations that are attributable. to Explore Millbum-Short Hills or to acts by management or employees acting on behalf of Explore Millburn-Short Hills. Because of the inherent limitations of an audit, combined with the inherent limitations of internal control, and because we will not perform a detailed examination of all transactions, there is an ‘unavoidable risk that some material misstatements may not be detected by us, even though the audit is properly planned and performed in accordance with GAAS. In addition, an audit is not designed to detect immaterial misstatements or violations of laws or governmental regulations that do not have: a direct and material effect on the financial statements. However, we will inform the appropriate level of management of any material errors, fraudulent financial reporting, or misappropriation of assets that comes to our attention. We will also inform the appropriate level of management of any violations of laws or governmental regulations that come to our attention, unless clearly inconsequential. Our responsibility as auditors i limited to the period covered by our audit and does not extend to any later periods for which we are not engaged as auditors. We will obtain an understanding of Explore Millbura-Short Hills and its environment, including internal control relevant to the audit, sufficient to identify and assess the risks of material ‘misstatement of the financial statements, whether due to error or fraud, and to design and perform audit procedures responsive to those risks and obtain evidence that is sufficient and appropriate to provide a basis for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as fraud may involve collusion, forgery, intentional ‘omissions, misrepresentation, or the override of intemal control. An audit i not designed to provide assurance on intemal control or to identify deficiencies in internal control. Accordingly, we will ‘express no such opinion. However, during the audit, we will communicate to you and those charged with govemance internal control related matters that are required to be communicated under professional standards. ‘We will also conclude, based on the audit evidence obtained, whether there are conditions or events, considered in the aggregate, that raise substantial doubt about Explore Millbum-Short Hills= ability to continue as a going concer for a reasonable period of time. F January 29, 2026 Page3. Our procedures will include tests of documentary evidence supporting the transactions recorded in the accounts, tests of the physical existence of inventories, and direct conformation of receivables and certain assets and liabilities by comespondence with selected individuals, funding sources, creditors, and financial institutions. We will also request written representations from your attorneys as part of the engagement. We may, from time to time and depending on the circumstances, use third-party service providers in serving your account. We may share confidential information about you with these service providers but remain committed to maintaining the confidentiality and security of your information. Accordingly, we maintain intemal policies, procedures, and safeguards to protect the confidentiality of your personal information. In addition, we will secure confidentiality agreements with all service providers to maintain the confidentiality of your information and we wil take reasonable precautions to determine that they have appropriate procedures in place to prevent the unauthorized release of your confidential information to others. In the event that we arc unable to secure an appropriate Confidentiality agreement, you will be asked to provide your consent prior to the sharing of your confidential information with the third-party service provider Other Services We will prepare Explore Millbum-Short Hills’ federal information retum for the year ended December 31, 2026, 2027 and 2028 for the IRS and State of New Jersey based on information provided by you. We will also prepare the financial statements of the Millburn-Short Hills Business Organization, Inc. in conformity with accounting principles generally accepted in the United States of America based on information provided by you We will perform the services in accordance with applicable professional standards, including the Statements on Standards for Tax Services issued by the American Institute of Certified Public Accountants. The other services are limited to the financial statement and tax services previously defined. We, inour sole professional judgement, reserve the right o refuse to perform any procedure or take any action that could be construed us assuming management responsibilities. We will advise management with regard to tax positions taken in the preparation of the information return, but management must make all decisions with regard to those matters. Responsibilities of Management for the Financial Statements ‘Our audit will be conducted on the basis that you acknowledge and understand your responsibility for designing, implementing, and maintaining internal controls relevant to the preparation and fair presentation of financial statements that are free from material misstatement, whether due to fraud or error, including monitoring ongoing activities; for the selection and application of accounting ‘principles; and for the preparation and fair presentation of the financial statements in conformity with | ‘accounting principles generally accepted in the United States of America. You are also responsible: ! for making drafts of financial statements, all financial records, and related information available to us and for the accuracy and completeness of that information (including information from outside of the general and subsidiary ledgers). ; January 29, 2026 Page. ‘You are also responsible for providing us with (1) access to all information of which you are aware that is relevant 10 the preparation and fair presentation of the financial statements, such as records, ‘documentation, identification of al related parties and all elated-party relationships and transactions, and other matters; (2) additional information that we may request or the purpose of the audit; and (3) unrestricted access to persons within Explore Millburn-Short Hills from whom we determine it necessary to obtain audit evidence. At the conclusion of our audit, we will require certain written representations from you about the financial statements and related matters. ‘Your responsibilities include adjusting the financial statements to correct material misstatements and confirming to us in the management representation letter that the effects of any uncorrected misstatements aggregated by us during the current and pertaining to the latest period presented are immaterial, both individually and inthe aggregate, to the financial statements taken as a whole. ‘Youare responsible for the design and implementation of programs and controls to prevent and detect fraud, and for informing us about all known or suspected fraud affecting Explore Millburn-Short Hills involving (1) management, (2) employees who have significant roles in internal control, and (3) otters where the fraud could have material effect on the financial statements. Your responsibilities include informing us of your knowledge of any allegations of fraud or suspected fraud affecting Explore Millbum-Short Hills received in communications from employees, former employees, grantors, regulators, or others. In addition, you are responsible for identifying and ensuring that Explore Millbum-Short Hills complies with applicable laws and regulations. You are responsible for the preparation of supplementary information in conformity with accounting principles generally accepted in the United States of America. You agree to include our report on the supplementary information in any document that contains, and indicates that we have reported on, the supplementary information. You also agree to include the audited financial statements with any presentation of the supplementary information that includes our report thereon. You agree to assume all management responsibilities for the tax services, financial statement preparation services, and any other nonattest services we provide; oversee the services by designating an individual, preferably from senior management, with suitable skill, knowledge, or experience; evaluate the adequacy and results of the services; and accept responsibilty for them. Engagement Administration, Fees, and Other We understand that your employees will prepare all cash, accounts receivable, and other confirmations we request and will locate any documents selected by us for testing, Robert C. McNinch is responsible for supervising the engagement and signing the report or authorizing another individual to sign it. ; January 29, 2026 Page 5. Our fea for the audit and other services other than the preparation of the information returns will be as follows: Annual financial statement for Fiscal Years ending: December 31,2026 $6750.00 December 31, 2027 7,000.00 December 31, 2028 7250.00 Review of Internal Financial Procedures and recommendations in a Management Letter. Included Preparation of IRS Form 990 for the Fiscal Years ending December 31, 2026, 2027 and 2028, Included Preparation of NJ Charitable Organization Annual Report for the Fiscal ‘Years ending December 31, 2026, 2027 and 2028 Included The fee estimate is based on anticipated cooperation from your personnel and the assumption that unexpected circumstances will not be encountered during the engagement. If significant additional time is necessary, we will keep you informed of any problems we encounter and our fees will be adjusted accordingly. Our invoices for these fees will be rendered each month as work progresses and are payable on ‘presentation. Any additional services will be charged at the following firm hourly rates: Partner $200.00 Senior Manager 175.00 Manager 150.00 Senior Associate 125.00 Associate 100.00 Administrative 75.00 Reporting ‘We will issue a writen report upon completion of our audit of the Millburn-Short Hills Business Organization, Inc’s financial statements. Our report will be addressed to the “Board of Trustees of the Millbum-Short Hills Business Organization, Inc..” Circumstances may arise in which our report may differ from its expected form and content based on the results of our audit. Depending on the nature of these circumstances, it may be necessary for us to modify our opinion, add a separate section, or add an emphasis-of-matter or other-matter paragraph to our auditor's report or if necessary, withdraw from this engagement. If our opinion is other than unmodified, we will discuss the reasons with you in advance. If, for any reason, we are unable to complete the audit or unable. to form or have ot formed an opinion, we may decline to express an opinion or withdraw from this engagement | EXPLORE gs BACK TO SCHOOL 20 SIDEWALK SALE ag DOG DAY AFTERNOON 26 | SIDEWALK SALE Luo BACK TO SCHOOL 27 | SIDEWALK SALE hy DROP, DINE & SHOP: 26 | PARENT'SNIGHTOUT di al FLANNEL FEST 03 | sipastroLL xr HALLOWEEN 31 PUMPKIN SPICE STROLL NOV 05 | SANTA'S MAILBOX 23-31| PrOMOS & CONTEST a oC WINTER VILLAGES Y 1812] IGLOOS & FIREPITS = EXPLORE FES-MAR | BIRD BINGO SCAVENGER HUNT 27 W/ CORA HARTSHORN ARBORETUM IN b _— iy DROP, DINE & SHOP: n 24 | PARENT'S NIGHT OUT TONE GIRLS’ NIGHT 04 | out A JUNE-JULY | 2026 FIFA WORLD CUP 11-19 | Festivities % prod WORLD CUP n KICKOFF EVENT \ ULYSEP | VE MUSIC Q, 10-07 | AT THE COURTYARD Je, IN DOWNTOWN MILLBURN EVERY FRIDAY AND SATURDAY NIGHT [ | @ | "PAPER MEL PLAVHOUSE AP — So psn INVOICE Sas [FRG ie rm PY ome suas A — Soren pam gpa os CO Ca — prs Tora PS ————— | 17500 lll lla ‘SubTotal | $1,875.00 jae a Comments NIA TOTAL re — os oe a FP fe no so co = FS ————————— fr Paper Mill Playhouse i TRAV-2026-CMP-00042 Version Date: 02/17/2026 11:28:08 Project Narrative Narrative of th proposed project, incuding information about the appicants organization and program, event or iniiatve for which the applicant is secking grant dolars. Alo include any background or isto on the program, event, o nate. Proposal or funding for loca evens or programs must explain how th project demonstrates significance o or affects the broader context of the tourism industry. Paper Mil Playhouse respectfully submits is proposal for furding to support a tourism focused multimedia marketing campaign that il promote Paper Mis 2025-2026 season and highlight he surrounding Miburn-Shart His area as a premier cultual destination Designed to inroduce new vistors to he area—partcuary from the New York metropolitan area—iis iniiative wil highight he ‘appeal of combining a Broaday.-calior thestar experience with the vibrant loca dirng and ther amenies avaiable n downtown Milburn, Founded in 1938, Paper Mil Playhouse has estabishad islf on the natona stage though numerous Broadway transfers and a reputation for excellence, including the Regional Theatr Tony Award in 2016. Th theater is a comerstone of the sates cultural identity and a diver of focal and regional economic acti, each year, neary 200,000 patons atend performances and programs at the theater, generating significant tourism activi and revenue for ie surrounding community. With ul mainstage season, ‘award.ining education programs, and national reputation for launching new works and showcasing emerging talent Paper Mil contrivues signifcanty to New Jersey's standing as a destination or high-qualty performing arts. “The proposed campaign aims to build on this foundation by promoting Paper Mil Playhouse as part of a ful-day or evening outing in he region. To that end, Papor Mil wil partner with Explore Milburn Short Hils an the Milburn-Short ils Chamber of Commerce to take a holistic approach to tourism marketing. These partnerships wil alow the campaign to amply messages about Mlbum's local businesses including loca restaurant, ates, and small business es—encouraging Visors 0 Make the mast of thelr iit by ining and exploring the area before o ater a performance. The campaign wil include curated content that showcases the walkabity of downtown Milbur, the ease of aiing by NJ Transi, and the proximity of quay dining options, creating a seamiess and appealing experience for cultural tourists. “Tris fortis especially focused on audiences who may be unfamikar with ilbum or Paper Mil Playhouse, including residents of New York Cy and othe togions of New Jasay. Whi Paper Mill maintains a loyal base of subscribars and returning singe ket buyers, our ticketing daa has made i clear that here is untapped potential reach new toursm-riven segments—spacicaly, “cuts wires” and regional day-tippers who ae seoking new experiences and destinations. The campaign wil also e-éngage lapsed atendees who may nit have vistad Paper Mil n recent years but are kel to be receptive to renewed oulreach. The digtal marketing native will be inlemented across a range of platforms, including Google Search, Meta (Facebook and Instagram), TiTok, and YouTube. Paper Mil wil iso ize specialized ois ke Locala and Grimtan, which wil alow our campaigns to target the individuals who are most kaly to attend i the future. > Google Search: Campaigns wil focus on non-branded search terms such as “tings to do in New Jrsey.” New Jersey theater” and “day rs from NYC helping to reach new users actively looking or culural and leisure experiences. > Meta & THTok: Thesa platforms wil alow Paper Mil 0 broaden the geographic reach of exising audience profes using lookalike modeling, interest based targeting, and retargeting sategies. > YouTube: Video prea ads will expand awareness amon those interested n arts and entertainment within a commutable distance from Milburn. > Locala: Geofencing will allow the campaign to specifcal target individuals who have visited other Now Jersey theaters and performing arts venues but have not recently attended a Paper Mil production. > Crimtan: This partner wi provide dislay and video rargeting fo travelers with confirmed 11s tthe area, ensuing tha relevant content reaches ours during the planning stage of ther visit ome Page 1012 Paper Mill Playhouse : “TRAV-2026-CMP-00042 Version Date: 02/17/2026 11:28:08 Project Narrative The marketing creative will canter on high-quality vdeo and sponsored content that emphasizes the xciement of attending a show at Papor Mil and the uique, small-town charm of downtown Milburn. This includes content capture at performances and around tow and visual soryteling tha brings to fe a ull evering out in ilu, Rather than promoting individual productions, the ‘campaign wil elevate the broader brand identi of Paper Mil Playhouse and the community in which resides, encouraging prospective visitors to view the area as a must vst destation “Tis campaiga wil act a a supplement to Paper Mis core 2025-2026 season marketing and extend is reach by buiding ‘diional visit and engagement a the op of the marketing funnel By leveraging igtal ool o each patential vistors earier in thi planing process, Paper Mill wil positon self and the surrounding area of Milburn and Short ils — as a uniaue tourism destnaton. Importanty, this proposal reflects a deep understanding of the evoking fours landscape. In a post pandemic era, ravalers are sealing experiences that eel both enviching and converient. With asy access via NJ Transits Midiown Direct ine, a walkable and picturesque downtown, and the ind of cultural programming tha vals whats available on Broadway. Paper Mil and Milburn are welLposioned to meet tat demand. This campaign ensures that prospective vistors are aware of that opportunity and are inspired to make the rp The economic impact of Paper Mis programming on local businesses is significant, and the proposed marketing campaign seeks to ampify hat impact. A visor who attends a show ofen ines at a local restaurant, shops before the performance, of strolls down Main Street. By partnering with Explore Milburn Shart His an the Miburn-Shart Hils Chamber of Commerce, Paper Mil wil ensure that local businesses are featured in campaign materials, an tha the visitor experience frame as a cohesive and onvihing outing. This mutually beneficial approach strengthens the focal tourism economy and bs lasting connections between ars and business. The proposed engagement wih Situation Interactive supports 2 4-8 week marketing push that wil coincide with key periods in he season calendar, maximizing Scke sales and visbilty during peak travel and entertainment planning windows. In summary, thi proposed project i > Promote Paper Mil Payhouse as a premier ulural destination in New Jersey > Drive tourism to Milbum, NJ through engaging, molt lator digital media > Highligh loca estaurans, shops. and amenities in colsboration with local partners > Increase regional awareness and atendance fom NYC and NJ sububs > Encourage sustainable travel by promoting rani acoessibe visits 2s one of New Jersey's leading producing theaters, Paper Mil Playhouse i uniquely positioned to serve as both an anchor and ampli of regional tourism, This campaign wil help ensure that more residents and viirs ale recognize the exceptional culural experiences avaiable just ouside New York Ciy—and tha they choose 0 enjoy all the Milbum and Paper Mil Playhouse have to ofr. o2n72026 Page 2012 | EXPLORE MILLBURN SHORTHILLS ~ MAIN STREET POPS, LLC (MSP) PARTNERSHIP / PROGRAM HOST AGREEMENT WORLD CUP ACTIVATION SERIES “This Partnership / Program Host Agreement ("Agreement") is entered into as of February 23rd, 2026 (the "Effective Date") by and between Explore Millburn Shorthills, a New Jersey Special Improvement District with offices at 375 Millbum Ave, Town Hall, 2nd Floor, Millburn, NJ 07041("EMS" or "Partner"), and Main Street Pops, LLC, a New. Jersey limited liability company ("MSP"). All Programs and services described herein shall be governed exclusively by the terms of this Agreement and Exhibit A (World Cup Activation Series). 1. PROGRAM SERVICES MSP shall plan, curate, recruit participants for, market, produce, and manage the multi-week World Cup activation series identified in Exhibit A (the “Program”, including retail and restaurant activations, promotional programming, signature: Programs, and final match viewing components. 1.2 Operational Control MSP shall retain sole and exclusive discretion over programming forma, vendor/participant standards, pricing structures, Program layout, staffing levels, scheduling, marketing deployment, sponsorship structure, and operational systems. 1.3 Standards of Performance MSP shall perform its obligations in a commercially reasonable manner consistent with industry standards for professional downtown and community activation programming. 2. FEES AND PAYMENT TERMS EMS shall provide MSP with the fees set forth in Exhibit A. 2.1 Non-Refundable / Earned Fees All deposits and funding provided to MSP are non-refundable. Once MSP has commenced planning, vendor recruitment, marketing, site coordination, staffing, or event production, all Fees shall be deemed fully earned, regardless of whether an Event is ‘modified, relocated, or partially canceled for any reason, including municipal, weather, or public safety determinations. ; 22 Late Payments Any unpaid balance shall accrue interest at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower. shall be responsible for all reasonable costs of collection, including attomeys’ fees and costs. 3. EXCLUSIVITY & NON-CIRCUMVENTION 3.1 Proprietary Assets Explore Millburn Shorthills acknowledges that MSPs vendor network, recruitment methods, pricing models, sponsorship structures, event formats, marketing systems, and operational processes constitute proprietary and confidential business assets of MSP. 3.2 Non-Solicitation / Non-Circumvention During the Term of this Agreement and for twenty-four (24) months thereafter, EMS or its representative(s) shall not, directly or indirectly: (a) solicit, contract with, or engage any vendor, sponsor, performer, or partner introduced by MSP for any competing or substantially similar event without MSP’s prior written consent; or (b) use MSP’s vendor list, event formats, operational systems, sponsorship structures, or marketing methods to replicate, assist in producing, or support a substantially similar even, 4. FORCE MAJEURE Neither party shall be liable for delay or failure caused by Programs beyond reasonable control including weather, government orders, public safety restrictions, or emergencies. 4.1 Event in Progress IFMSP has commenced staffing, vendor coordination, marketing deployment, sponsorship outreach, or site production, the Event shall be deemed "in progress", and all Fees shall remain due and payable. ; 5. PERMITS, SITE CONTROL & INSURANCE EMS shall coordinate and secure required municipal approvals and maintain general Hiability insurance for program activites and name MSP as additional insured where required. MSP shall not be required to name EMS as additional insured unless required by the permitting authority. 6. MUTUAL INDEMNIFICATION Each party shall indemnify, defend, and hold harmless the other party and its members, ‘managers, officers, employees, and agents from and against any and all claims, damages, losses, liabilities, and expenses (including reasonable attomeys’ fees and costs) arising out of its own acts, omissions, negligence, or breach of this Agreement, including claims for bodily injury, property damage, or regulatory non-compliance. 7. INTELLECTUAL PROPERTY All Program formats, concepts, materials, and systems created by MSP remain MSP intellectual property. EMS receives a limited license for use solely in connection with the Program. 8 MARKETING & PUBLICITY 8.1 Mutual Promotion MSP may reference the partnership and Events in social media, press releases, newsletters, and promotional materials unless EMS provides written objection in advance. 8.2 Creative Assets EMS shall provide MSP with any approved logos, branding, and creative assets identified in Exhibit A in editable format. MSP retains final editorial and deployment control over all marketing materials. 9. TERMINATION FOR NON-PERFORMANCE MSP may terminate this Agreement immediately upon written notice in the event of a ‘material breach, including failure to pay Fees, violation of exclusivity or non-circumvention provisions, misuse of MSP intellectual property, or failure to maintain required insurance. All earned Fees shall remain due and payable to the end of the month ; when the contract is terminated. Additionally, EMSH may terminate the contract for cause immediately upon written notice for failure to perform. EMSH will be responsible for paying the balance due for the month in which the cancellation occurs. 10. LIMITATION OF LIABILITY To the maximum extent permitted by law, MSP’s total liability under this Agreement shall not exceed the total Fees actually paid by EMS to MSP. In no event shall MSP be liable for any indirect, incidental, special, consequential, or lost-profit damages. 11. INDEPENDENT CONTRACTOR 11.1 No Responsibility for Independent Contractors or Subcontractors MSP may engage independent contractors, vendors, performers, instructors, technicians, ‘and other third parties in connection with the Events (collectively, “Event Subcontractors”). All Event Subcontractors shall be deemed independent contractors of MSP, and not employees, agents, or representatives of MSP. MSP shall not be responsible or liable for the acts, omissions, misconduct, negligence, supervision, control, behavior, or performance of any Event Subcontractor, except to the limited extent required by applicable law: Each Event Subcontractor shall be solely responsible for its own conduct, personnel, equipment, insurance, and compliance with applicable laws and regulations 12. GOVERNING LAW “This Agreement shall be governed by and construed in accordance with the laws of the State of New Jersey, without regard to its conflict-of-laws principles. Any legal action, suit, or proceeding arising out of or relating to this Agreement shall be brought exclusively in a court of competent jurisdiction located within the State of New Jersey. In any action or proceeding arising out of or relating to this Agreement, the prevailing party shall be entitled to recover its reasonable attomeys’ fees, court costs, and litigation expenses from the non-prevailing party, in addition to any other reef to which such party may be entitled. 13. ENTIRE AGREEMENT ; “This Agreement and Exhibit A constitute the entire agreement and supersede prior agreements. Amendments must be in writing signed by both parties ; SIGNATURES EXPLORE MILLBURN SHORTHILLS Name: Title: Signature: Date: MAIN STREET POPS, LLC Name: Title: Signature: Date: ; EXHIBIT A - PROGRAM DETAILS, SCOPE, BUDGET & FUNDING 1. PROGRAM IDENTIFICATION Program Name: Explore Millburn Short Hills World Cup Celebration Series Program Dates: June 11, 2026 - July 19, 2026 Signature Activation Dates: June 20, 2026 (World Cup Skills Day) and July 19, 2026 (Final Match Activation & Viewing Party) Location: Downtown Millburn-Short Hills, New Jersey (various coordinated locations) 2. PROGRAM MISSION & PURPOSE ‘The Program is a multi-week retail, dining, and community engagement initiative designed to drive sustained foot trafic, increase local spending, activate downtown businesses, and position Downtown Millburn Short Hills as a central gathering destination throughout the World Cup season. 3. MSP SCOPE OF SERVICES MSP shall design, produce, manage, and coordinate the multi-week World Cup activation series, including signature Programs, retail and restaurant engagement initiatives, promotional activations, onsite management, and final match programming. A Program & Program Management Overall program concept design and execution «Timeline and project management «Business recruitment and engagement Coordination of World Cup Skills Day (June 20, 2026) «Coordination of Final Match Day retail activation and viewing party (July 19, 2026) © Onsite management for key activation days B. Marketing & Promotion Support «Strategic marketing consultation and campaign coordination © Retail & restaurant guide coordination + Social and digital promotional coordination with Explore Millburn Short Hills ; C. Promotional Activations » Soccer-themed photo opportunities © Retail and dining engagement promotions © Kids activity zone and family-friendly programming coordination D. Sponsorship & Community Engagement «Sponsorship ideation and support © Community partner coordination E. Post-Program Summary Provide summary of participation, estimated attendance, and program impact 4. EXPLORE MILLBURN SHORTHILLS OBLIGATIONS Explore Millburn Short Hills shall: «Provide MSP with program management fee as set orth below «Coordinate municipal approvals and public space use «Procure and pay for equipment, rentals, and supplies Lead sponsorship outreach and local business coordination Provide marketing, PR, and promotional support Coordinate public safety and municipal services Provide LED screen and final match infrastructure coordination 5. PROGRAM FEES MSP Program Management Fee: $12,500 Payment Schedule: Six (5) equal monthly installments of $2,500 payable March through July 2026. All payments are earned upon receipt and non-refundable for work performed through the payment date. 6. SEPARATE EQUIPMENT & ACTIVATION BUDGET Explore Millburn Short Hills shall maintain a separate equipment purchaserental and activation support budget of approximately $5,000. This budget is separate from MSP management fees and shall cover rentals, equipment, signage, and activation materials ; 7. TIMELINE & MILESTONES February 2026 ~ Program kickoff and planning March-May 2026 - Business recruitment and marketing rollout June 11,2026 — Program launch window June 20,2026 ~ World Cup Skills Day July 19, 2026 ~ Final Match Activation & Viewing Party July 2026 Program completion and recap 8 WEATHER & CANCELLATION POLICY ‘There are no designated rain dates. Any postponement, rescheduling. or cancellation shall be determined by MSP in ts sole discretion, under the guidance of municipal, county, and state officials and based on public safety and governmental direction. Explore Millburn Short Hills acknowledges it will not participate in cancellation determinations. Cancellation will occur only if govermmental or public safety authorities do not permit the Program to proceed and will not occur for ordinary rain or non-hazardous weather conditions. 1£ MSP has commenced staffing, vendor coordination, marketing, or site production, the Program shall be deemed "in progress" and Fees shall remain fully earned. 9. POINTS OF CONTACT Explore Millbum Short Hills Name / Title: R Email / Phone: Main Street Pops, LLC (MSP) Name / Title: Email / Phone: ; World Cup in Millburn Executive Summary Main Street Pops Event Management Fee: $12,500, paid monthly, in equal installments, February - July. This is 6 monthly instalments of $2,083.33 Event Overview The Explore Millburn-Short Hills World Cup Celebration Series is a multi-week retail, dining, and community engagement initiative designed to hares the global excitement of the World Cup and translate it into sustained local activity across Downtown Millburn-Short Hills. Rather than positioning the World Cup solely as an at-home viewing experience, this program invites residents and visitors to celebrate the tournament together through interactive events, family-friendly programming, themed promotions, and coordinated shopping and dining experiences. Official FIFA Website Downtown NJ Article Program Goals «Drive sustained foot traffic over a 5-6 week period during the World Cup «Activate retailers and restaurants through themed promotions and specials and increase foot traffic and overall spending «Engage families, youth, and soccer fans of all ages including attracting vistors from neighboring communities «Foster community excitement and participation throughout the World Cup season + Build momentum leading into the July 19 World Cup Final Match Viewing Party Program Components Events » World Cup Skill Day - Saturday, June 20 from 10AM - 1PM at Taylor Park World Cup Final Viewing Party - Sunday, July 19 from 2PM to 6PM at Taylor Park « Soccer-Themed Pop-Up Photo Opportunities at Skills Day and World Cup Final Viewing party Shopping Promotions “Kick Back and Shop” - Sunday, July 19 from 10AM - 3PM - Downtown Stroll «Soccer Ball Mail Box Promotion © Aretail-driven incentive encouraging shopping throughout the World Cup season. Shoppers submit receipts for a chance to win a themed gift basket or gift card, directly tying promotions to spending. The goal is to recruit 48 businesses to represent the 48 teams in the tournament. Mailboxes will be: placed in all five districts Restaurant Promotions o Acurated, themed guide highlighting participating businesses throughout the World Cup season including game-viewing locations, World Cup-themed specials and promotions and limited-time retail sales and dining offers | Event Budget TT ET I SE ET SE TT IS ES ES EE i H H] =) H i 2 g i H H H He 8g bi Tz g HIRE 3 $l¢|5|3|slale| % HEHE EEE ERE EIMELE Â¥ =|2 1] £|2lgl2|2|8| § 8 2 i HHEE HHH HEHEHE ERE 0 EE zd HB 23 s| [85s] | 22 HOHE HEBREE HEEIBHREE EE HEBER HNEHREN Sle FES HEBPGERERE & [3]315)5)2|28|2 UIEEE EEE FHEEEHEEE RE EERE HH : Je Ei 3 53|o]a|o| 25 FEREHEHHE HE z HUE EERE HE °° §3 |